1. No news is not good news

The longer leaders wait to tell the truth the deeper hole they will have to dig out of when they start.  As human beings we are hard wired to constantly asses our environment for signs of threat. 

We are not unlike the members of a baboon tribe who look towards the “alpha” every twenty to thirty seconds.

People tend to focus their attention up the hierarchy and in the absence of positive feedback imagine the worst.  When we are under stress this tendency for trepidation is even greater.

Millions of years of evolution have designed our minds for vigilance knowing that although we may eat many times, we can only be eaten once.