Another Mental Myth Shattered

February 5, 2014 Affective LeadershipEmotional IntelligenceKeynote Keys

Memory statistics

Remember these impressive statistics.

We remember

10% of what we read

20% of what we hear

30% of what we see

50% of what we see and hear

70% of what we say

90% of what we say and do

The problem with these, like most simple solutions to complex problems, is they are wrong.  We all learn in different ways and at different paces.

The optimum learning design depends on the “content, context, and learner”.

Here are seven key points offered in research conducted by Cisco.*

  1. Avoid multitasking.  This was also pointed out in Brain Rules by John Medina.  Our short-term memory can be easily overloaded and transfer to learn term cognitive control is a serial process.

  2. 40% of all traffic accidents can be attributed to inattention

  3. Build on prior knowledge.  We learn best when we can attach new ideas to old understanding.

  4. Create a depth of learning by not only attaching relevant data but making the lessons personally meaningful

  5. Apply the ideas….soon.  How often have you attended a conference or training that is so packed with session after session that there is no time to process.  You end up with great handouts but little hands-on.

  6. Don’t tell to teach.  Design a structure that allows participants to discover their own lessons.  This process is called metacognition or thinking about our thinking.  I use stories from unassociated industries to allow participants to draw their own comparisons.  What we say as educators is not nearly as important as what students say to themselves.

  7. Leave plenty of time for conversation.  The Academy for Neurosciences uses long breaks between sessions to allow participants to “download” lessons through conversations with each other and quiet time with their own thoughts.



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