Red Shoes and Bee Characters keep the “Buzz” alive.

Red High top “Chucks” have been my trademark for more than 15 years.  Last year we added the “Change the Buzz” Bees to our brand family.  Each Bee is designed to provide a visual reminder of the creative buzz within each of us.  We are all simply energy buzzing around at speeds so fast our eyes see only the illusion of solid form.  But our forms, our bodies never stop changing.

Cells are made and lost at a staggering pace with 10²² atoms[i] being released with every breath.  The master plan for this rebuilding process is continually changing as well, shaped by the chemical messages formed by our body’s response to the environment and the brain’s response to our own thinking.  Thoughts of distress, irritation, aggravation and attack are all fear based emotions, and all produce a “Fight or Flight” response in our body’s[ii] continuous reconstruction.  Fear increases our clotting factors, constricts arteries and narrows our field of perception.  In life threatening situations these responses may keep us from bleeding to death, but in everyday life the real danger is not generated by threats outside of us but the stories going on inside of us.[iii]

Most people feel that they are a reflection of the world.  The truth is our world is a reflection of us.  How we treat others is an expression of how we treat ourselves.  What we see without is a mirror image of what we see within.  To change the view we simply need to gently remind people where to look.  People don’t like to be told, but they don’t mind being reminded, especially if those reminders are wrapped in a package of humor and story.

Red “Chucks” provide anchors for seven key lessons and every Bee communicates values we all aspire to.  Together they generate conversation and conversation is the key to transformation.